Kanye West has declared the hoodie is "the most important piece of apparel of the last decade" and has vowed to make the perfect piece which can be sold in supermarkets.
During a new interview with the WSJ, the rapper revealed he's on a on a quest to create "the perfect hoodie" which he can market to the masses.
Kanye, 42, explained the idea came to him last July while working at his home and he now wants to create the perfect piece for his Yeezy fashion line.
The Yeezy team's ultimate goal is to make the hoodies "for the masses" and sell them for around $60 (£50).
Kim and Kanye at the WSJ Magazine 2019 Innovator Awards
(Image: AFP via Getty Images)
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In the interview, Kanye admitted he wants to shun high fashion boutiques and sell his line in stores such as Walmart, the supermarket chain behind Asda.
He explained: "I like Costco as an idea. I like Walmart, too."
The "perfect hoodie", in Kanye’s opinion, would be slightly-cropped-at-the-waist, with a heaviness comparable to that of a traditional winter coat.
The piece’s colourway would be somewhere in the region of "flax or dusty stone”.
Kanye debuted a prototype of the hoodie in the video for the Jesus Is King single "Follow God".
Kanye debuted a prototype of the hoodie in the video for the Jesus Is King single "Follow God'
(Image: Kanye West/Youtube)
Kanye wants to make ‘the perfect hoodie’ to sell to the masses at Costco and Walmart stores
(Image: LIVERPOOL ECHO)
Kanye’s Yeezy clothing line is already hugely successful and the rapper believes his success in music should not limit him to other fields including fashion and evangelicalism.
Earlier this month, he debuted his latest designs at the brand's AW 20/21 Paris Fashion Week show.
The display came after a three-year hiatus from fashion runways.
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He has high hopes for the brand, telling the WSJ: “I believe that Yeezy is the McDonald’s and the Apple of apparel.
“In order to make the Apple of apparel the next Gap, it has to be a new invention.
“To invent something that’s so good that you don’t even get credit for it because it’s the norm.”
In the candid interview, Kanye also spoke about his experiences that came with the backlash over him supporting Donald Trump – comparing them to the racism he suffered before he was famous.